According to the task force mentioned above, one of the biggest hurdles when it comes to apprenticeships is helping jobseekers, especially young people, understand what an apprenticeship can do for them. If you are trying to build your apprenticeship pipeline and recruit candidates, we’ve found that young people need to see apprenticeships as a viable career pathway. Like college, apprenticeships must be viewed as a desired post-high school graduate option for students.
Unfortunately, it is extremely difficult to break the “college for all” mentality that many high schools still abide by. However, many workforce development, community development, and economic development agencies are working alongside employers to diligently educate students, parents, and teachers about how apprenticeships are a great option for high school graduates. By partnering with your local workforce development board or community college, you can help to break the negative stigma and find success in your apprenticeship recruitment efforts.
Community colleges are natural partners in these efforts because apprenticeship programs offer a way to stay relevant to the future of work and education by offering the opportunity to earn college credit through apprenticeships. Check out this great resource by apprenticeship.gov for more information on the community college apprenticeships delivery model.
We have also found it helpful to educate parents, students, and teachers as to why the apprenticeship model is a viable career pathway for a young person in 2020. If you are having a hard time articulating the apprenticeship concept to candidates or parents, the following scenario can help to convey how appropriate apprenticeships are.