Starting with Why - How Livingston County Got it Right

Wednesday February 3rd, 2016 at 7:00am
Written by Kevin Watson - Director of Business Development

"All great and inspiring leaders of the world think, act and communicate in the exact same way, and it's the complete opposite as everyone else."

This is the premise of Simon Sinek's classic TEDx talk "How Great Leaders Inspire Action." During Sinek's TEDx talk, he delves into the biology of human decision-making, and explains why we are inspired by some people, leaders, messages and organizations over others.

Sinek references "The Golden Circle" (shown), and talks about the fact that most organizations/people usually communicate from the outside in.

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