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Employer Branding

Imagine that we gave you a giant swig of truth serum and then asked you what it is like to work for your employer.

What words would you use to describe the company culture, your work environment, your boss, your co-workers?

Now, imagine we did the same thing with dozens of your co-workers and captured all of the responses. What common themes and descriptive words would emerge?

Survey your employees for insight

Surveying your employees is actually an important step! The “what’s it like to work here” question can provide crucial awareness. For many of our clients, the answers seem to either reassure or surprise them. From a management perspective, this question offers meaningful insight into whether or not the company is living up to its brand image.

How essential is employer branding?

In today’s talent pool, your employer brand is an essential part of your overall talent management strategy when it comes to helping attract the right people to your company. When making a decision on where to apply for a job, 84% of jobseekers say the reputation of a company as an employer is important.

How would your company rank on talent management and employer branding?

Find out by taking our free talent management assessment!

We'll compare your assessment results to benchmarked data from hundreds of companies to identify high and low performance areas, then give you the free results. Insights from the assessment provide a starting point on where to begin implementing talent management strategy improvements.

Developing your employer brand is more than a marketing tactic. It's a fundamental part of a successful business. We will help you review your current employer brand, develop an aspirational vision and determine the right plans to make that vision a reality.

Continue the great conversation on employer branding by reaching out to one of our experts for a complimentary consultation!